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General Mills Acquires Larabar

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By: Sean Moloughney

Editor, Nutraceuticals World

Minneapolis, MN-based General Mills has acquired Humm Foods, Denver, CO, makers of Larabar and Larabar Jocalat raw food bars. The brands will become part of Small Planet Foods, the natural and organic products group of General Mills, which houses the Cascadian Farm and Muir Glen brands. Financial terms weren’t disclosed. Larabar sales were reportedly around $20 million in 2006.

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